Design Elements

• People read in a "Z"
  When reading a newspaper or a webpage, it is human nature to read the screen or paper in the shape of a "Z". So make sure that the things you want them to see are following this routine. Also remember you have about 4 seconds to interest someone before they leave. So make sure to give them the information they want to see immediately!
• Navigation on the Left
  By convention, all webpages have their main navigation on the left hand side of the site. Secondary navigations can be on the right, top, or bottom. However, do not throw off users - use what works: Navigation on the left.
• Keep Links Blue
  Many webmasters these days are taking advantage of CSS. However they forget that some Internet users are not as savvy as they are. Remember, blue and red links are a standard. Try not to stray from it too far - you may confuse less trendy visitors.
• Optimize, Optimize, Optimize
  Web graphics these days are getting HUGE! Remember that even though Cable, DSL and ADSL are popular, the majority of the Internet still uses dialup (56k) modems. Design around the idea that "minimal is better" when you are thinking about placing large images on your site. If it is necessary that you place images on your site, at least optimize them in Paint Shop Pro or Adobe Photoshop
• Pick eye friendly colors
  Stay away from blending your colors together too much. Try to create contrasts between your font and background colors. If your visitors are having a hard time reading what you have to say, chances are they will not stay around to find out.